Privacy Policy

Last updated: June 17, 2026

Shanghai Geyi Culture & Communication Co., Ltd. (“GoEast Kids,” “we,” “us,” or “our”) operates the GoEast Kids website. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or use our services.

1. Information We Collect

Information You Provide

When you fill out a contact form, book a consultation, or register for a program, we may collect:

  • Parent/guardian name
  • Child’s name, age and Chinese proficiency level
  • Email address
  • Phone number
  • School name (for School Trips inquiries)
  • Group size and preferred dates
  • Any additional information you choose to share in message fields

Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

  • IP address and approximate location
  • Browser type and device information
  • Pages visited, time spent, and navigation patterns
  • Referring website or source

We use the following third-party services for analytics and site functionality:

  • Google Analytics 4 (GA4) and Google Tag Manager (GTM) — for website traffic analysis and performance measurement
  • Tidio — for live chat support
  • Complianz — for cookie consent management

2. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide information about our programs
  • Match your child with the most suitable trial lesson based on age and Chinese proficiency level
  • Schedule consultations and trial lessons
  • Communicate with you about our services, promotions, and updates
  • Improve our website, content, and user experience
  • Comply with legal obligations

3. Data Sharing

We share your personal information with the following categories of third parties, solely for the purposes described above:

  • CRM platform — to manage inquiries and communications
  • Analytics providers — Google Analytics, for aggregated website usage data
  • Live chat provider — Tidio, to facilitate real-time support
  • Hosting provider — Kinsta, which hosts our website on servers located in Japan

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

4. Children’s Privacy

GoEast Kids provides educational services for children aged 3–17. We take children’s privacy seriously.

  • We do not knowingly collect personal information directly from children under 13 without parental consent.
  • All information about children (such as name, age, and Chinese proficiency level) is provided by a parent or guardian through our contact and registration forms. This information is used to match your child with the most suitable trial lesson and learning program.
  • Parents and guardians may request to review, update, or delete their child’s personal information at any time by contacting us at marketing@goeast.cn.

If you believe we have inadvertently collected personal information from a child under 13 without appropriate consent, please contact us immediately so we can take corrective action.

5. Cookies

Our website uses cookies and similar tracking technologies. We use Complianz to manage your cookie preferences.

When you first visit our website, you will be presented with a cookie banner allowing you to accept or decline non-essential cookies. Analytical cookies (such as those used by Google Analytics) will only be activated after you provide consent.

For detailed information about the cookies we use, please refer to our Cookie Policy.

6. Data Transfers

Our company is based in Shanghai, China, and our website is hosted on servers in Japan (via Kinsta). If you are located in the European Economic Area (EEA), the United Kingdom, or another region with data protection laws, please be aware that your information may be transferred to and processed in countries outside your jurisdiction.

We take appropriate measures to ensure that your personal information is treated securely and in accordance with this Privacy Policy and applicable data protection regulations, including the EU General Data Protection Regulation (GDPR).

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access — request a copy of the personal data we hold about you
  • Correction — request that we correct inaccurate or incomplete data
  • Deletion — request that we delete your personal data
  • Restriction — request that we limit how we use your data
  • Objection — object to our processing of your data
  • Data portability — request a copy of your data in a portable format
  • Withdraw consent — withdraw your consent for data processing at any time

To exercise any of these rights, please contact us at marketing@goeast.cn. We will respond to your request within 30 days.

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, or as required by law. When your data is no longer needed, we will securely delete or anonymize it.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Shanghai Geyi Culture & Communication Co., Ltd. Email: marketing@goeast.cn Website: goeastkids.com