Built by Educators.
Designed by Parents.

Before GoEast, the three of us taught Chinese at universities and coached executives at multinational companies. The longer we taught, the more we believed: learning Chinese as an adult could be so much more flexible and efficient. In 2012 we started GoEast, beginning with in-person classes in Shanghai. In 2017 we launched our online school and brought those classes to adult learners around the world.

Then some of our students became parents—and started asking: could you teach my child, too? Especially families who had lived in Shanghai and moved back to their home countries. They didn’t want their children to lose the Chinese they’d already picked up, but finding good teachers locally was nearly impossible. So in 2018, we started teaching our students’ kids online. We never really promoted it. The number of children learning with us just kept growing.

We always knew that children and adults learn differently. A great adult teacher isn’t necessarily a great children’s teacher. And most textbooks on the market were too academic, not engaging enough to get kids to actually open their mouths and speak. Meanwhile, our own team was growing up too: the young people who started GoEast were building families of their own—many of them cross-cultural—and their own children were arriving at that same crossroads of “time to learn Chinese.”

So in 2021, we formed a team built specifically for kids. We developed our own curriculum. We trained teachers specifically for young learners.

GoEast Kids officially launched in 2021, but it had been growing organically since 2018. It’s made up of people who are both educators and parents. And every course we design was first created for the “GoEast second generation”—our own children.

Now, we’d like to put that same curriculum in your child’s hands.

— Emily Wang, Founder